Marketing & Social Media Officer

Job Description: Marketing and Social Media Officer

Company Overview:

Our is a dynamic and growing skincare company dedicated to providing high-quality skincare products and services to our customers. We are seeking a motivated and creative Marketing and Social Media Officer to oversee marketing strategies and social media campaigns for our various skincare brands and retail stores.

Responsibilities:

1.     Marketing Strategy and Planning:

·        Develop and implement comprehensive marketing strategies for all skincare brands and retail stores to increase brand awareness and drive customer engagement.

·        Collaborate with the marketing team to align strategies with overall company objectives and goals.

2.     Social Media Management:

·        Manage and maintain the company's social media presence across various platforms (e.g., Instagram, Facebook, Shopee, Lazada, etc.) for all skincare brands and retail stores.

·        Create engaging content, including text, images, and videos, to promote the brands and products, ensuring consistency with brand messaging and identity.

3.     Content Creation:

·        Develop compelling content for blogs, social media pages, website updates, and other marketing materials related to skincare products and promotions.

·        Collaborate with the creative team to design graphics and visuals that align with the brand's image and resonate with the target audience.

4.     Campaign Execution:

·        Plan and execute marketing campaigns, product launches, and promotions to increase product visibility and drive sales both online and in retail stores.

·        Monitor campaign performance, analyze results, and make data-driven recommendations for improvements.

5.     Market Research and Analysis:

·        Conduct market research and competitive analysis to identify market trends, consumer preferences, and growth opportunities.

·        Utilize market insights to adapt marketing strategies and stay ahead in the skincare industry.

6.     Collaborations and Partnerships:

·        Identify and engage potential influencers, bloggers, and industry partners for collaborations to enhance brand exposure and credibility.

·        Negotiate and manage partnerships to maximize reach and engagement.

7.     Customer Engagement:

·        Engage with customers and respond to inquiries, comments, and messages across social media platforms.

·        Foster a positive and interactive online community, addressing concerns and maintaining a favorable brand image.

Qualifications:

·        Bachelor's degree in Marketing, Communications, or related field.

·        Proven experience in marketing and social media management, preferably in the skincare or beauty industry.

·        Excellent written and verbal communication skills.

·        Strong understanding of social media platforms and their respective best practices.

·        Creative mindset with the ability to develop engaging and visually appealing content.

·        Proficiency in graphic design and social media management tools.

·        Knowledge of skincare products and market trends is a plus.