Social Media Manager

Role Overview

You will take ownership of our online brand presence from strategy to execution. This includes planning campaigns, designing visuals, editing short-form videos, publishing content, and monitoring performance. You will also support lead generation by conducting scripted outreach to help fill our sales pipeline.

Key Responsibilities

• Social Media Strategy – develop monthly content calendars, engagement plans, and growth tactics.
• Content Creation – produce branded graphics using Canva, edit short-form videos via CapCut, and craft marketing emails in HubSpot.
• Publishing & Scheduling – manage posting across all channels and maintain a consistent content queue.
• Analytics & Reporting – track weekly performance, identify insights, and optimize content strategy.
• Branding Support – ensure all visuals and copy strictly follow brand guidelines.
• Lead-Generation Outreach – send scripted cold messages through LinkedIn, email, or calls to book qualified meetings for the CEO or Business Development team.

Qualifications & Skills

• Working knowledge of HubSpot marketing tools.
• Strong graphic design sense; basic proficiency in short-form video editing.
• Strong command of written English for clear, concise, brand-aligned copy.
• Comfortable working with outreach KPIs and lead-generation activities.
• Tool proficiency: HubSpot, Canva, CapCut, Google Workspace.
• Reliable internet connection and laptop suitable for remote work.