Turn Your Customer Base Into Your Brand's Marketing Team! BrandHero is a loyalty rewards platform that uses AI for creating RELEVANT bounties and ARBITRUM as the loyalty programs' trust layer!
Turn Your Customer Base Into Your Brand's Marketing Team
Welcome to BrandHero, the loyalty program platform that combines AI-powered intelligence with blockchain transparency to revolutionize how businesses and customers interact through loyalty programs. With our AI agent cluster and the knowledge graph, you could turn your customer base into a force that markets your company through word-of-mouth for attractive rewards!
We literally brainstormed the ENTIRE idea during the train ride to Bengaluru, and we got down and went straight to Church Street to validate the idea with MSME owners and the people, which you could view here. They loved it, and with a few sleepless nights, the idea came beautifully to life.
Pitch Video - Our complete business overview and vision
Demo Video - Demo of the complete application both as a business and as a consumer
Live App - Experience BrandHero in action
Customer Interviews - Check out how BrandHero got the people of Church Street, Bangalore excited!
Documentation - Complete technical documentation and guides
Factory Contract (BrandHeroFactory.sol): 0xC46B4Cd52007272218b482d4a4ffd85e2cd42125
Example Business Contract (Apple): 0xa9Db98b987CD4d343db4bB8fF9Dd03Cd37C3A17B
The loyalty program landscape is plagued with systemic issues that prevent businesses and customers from realizing true value. Let's break down exactly what's wrong and how BrandHero solves these problems.
Traditional loyalty programs suffer from a fundamental trust issue. All critical decisions - bounty terms, evaluation criteria, reward assignment, and program modifications - lie in the hands of a centralized entity (the business). This creates several problems:
Terms can change arbitrarily without customer consent
Reward values can be devalued at any time
Points can expire without fair warning
Evaluation criteria is opaque and potentially biased
No recourse when businesses act unfairly
Most businesses, especially those with limited resources, struggle with:
Shallow market understanding due to expensive research costs
Time-intensive data collection that delays decision-making
Lack of competitive intelligence leading to poor positioning
Ineffective customer targeting without proper insights
Traditional research methods are expensive, slow, and often incomplete, leaving businesses to make decisions with limited information.
Web3 loyalty platforms like Zealy inherit all the problems from traditional web2 platforms plus additional barriers:
Inherited Issues:
Still centralized in terms of task generation and evaluation
Lack of deep brand research capabilities
Generic bounty systems without brand-specific intelligence
Additional Web3 Barriers:
Complex wallet setup intimidates casual users
Gas fees create friction for small rewards
Technical jargon overwhelms web2 users
Steep learning curve for web3 primitives
Poor user experience for non-crypto natives
For casual web2 users who just want to make quick bucks, these platforms feel like too much effort for too little reward.
We eliminate centralized control by using business-specific smart contracts that act as trustless agreements between members and businesses:
Terms are immutable once deployed
Reward distribution is automatic and transparent
Evaluation criteria is coded and verifiable
Powered by Arbitrum for security and efficiency
Our 11 agent cluster and Knowledge Graph provide:
Cost-efficient brand research at a fraction of traditional costs
Real-time market intelligence and competitive analysis
Deep customer insights for targeted campaigns
Automated task generation based on brand weaknesses
We combine the best of web2 and web3:
Google sign-in - no wallet setup required
Account abstraction - no gas fees for users
ENS subdomains - human-readable addresses (john.starbucks.eth)
Web2 UI/UX with web3 benefits underneath
For Businesses:
Lower research costs and faster insights
Trustless customer relationships build stronger loyalty
Business-specific smart contracts ensure fair terms
Additional growth tools (Defendabot, Slack Helper)
Cost-effective compared to traditional solutions
For Users:
Familiar Google login experience
ENS subdomain identity (no complex wallet addresses)
Trustless rewards guaranteed by smart contracts
Better tasks generated from deep brand research
Web2 UX with web3 benefits
BrandHero doesn't just solve existing problems - we combine the goodness of web2 and web3 to create something entirely new:
✅ Web2 simplicity + Web3 trustlessness
✅ AI intelligence + Blockchain transparency
✅ Cost efficiency + Deep insights
✅ User-friendly + Technically advanced
✅ Brand-specific + Scalable platform
This is why BrandHero represents the next evolution of loyalty programs - we've taken the best aspects of both worlds while eliminating their respective weaknesses.
BrandHero combines the best of Web2 user experience with Web3 infrastructure, creating a unique solution that eliminates traditional barriers while providing advanced AI-powered capabilities.
Feature | Traditional Web2 | Web3 (Zealy/Galxe) | BrandHero |
|---|---|---|---|
Trust Model | Centralized | Semi-centralized | Fully Trustless |
User Onboarding | Email/Password | Wallet Setup | Google Sign-in |
Technical Barriers | None | High | None |
Brand Research | Expensive/Slow | Basic/Generic | AI-Powered/Deep |
Task Relevance | Generic | Generic | Brand-Specific |
Transparency | Opaque | Partial | Complete |
User Experience | Familiar | Complex | Familiar + Enhanced |
Wallet Complexity | N/A | High | Hidden (ENS) |
Gas Fees | N/A | User Pays | Abstracted Away |
Smart Contracts | None | Basic | Business-Specific |
AI Intelligence | None | None | 11 Agent Cluster |
Cross-Platform | Limited | Limited | Knowledge Graph Enabled |
Additional Services | None | None | Defendabot + Slack Helper |
🚀 Zero Technical Barriers: Users get Web2 simplicity with Web3 benefits
🤖 Advanced AI: 11-agent cluster provides deep, brand-specific insights
🔗 Seamless Integration: Knowledge graph enables cross-platform intelligence
💰 Cost-Free Experience: No gas fees or wallet complexity for users
🎯 Brand-Focused: Every feature tailored to specific business needs
🛡️ Complete Transparency: Full visibility into all processes and data
Initiation: A business (e.g., domain: business.eth) begins the onboarding process.
Google Sign-in: The business uses Google Sign-in to access the BrandHero platform.
Profile Creation & ENS Verification: The business creates its profile and verifies its domain's ENS (Ethereum Name Service) ownership within the Sepolia test network.
ENS Registry Interaction: This verification involves a "Check" request to the ENS Registry and a "Verify" response from it, confirming domain ownership.
The BrandHero system processes brand data through a sophisticated AI-powered analysis pipeline that transforms raw brand information into actionable insights:
You start by providing brand details (e.g., brand name, identifiers). These details are passed to the Orchestrator, which serves as the central command center for the entire analysis workflow.
The Orchestrator intelligently dispatches tasks to specialized agents. Each agent queries the appropriate MCP (Model Context Protocol) server to fetch relevant information from specific data sources.
a) Web Search Agent
Searches the web for comprehensive brand-related data
Passes results into the pipeline for storage in the Knowledge Graph
b) Reviews Agents
Positive Reviews Agent and Negative Reviews Agent interact with the Reviews MCP Server
They fetch and filter positive vs negative brand reviews from various platforms
Results are categorized and stored in the Knowledge Graph
c) Reddit Agents
Positive Reddit Threads Agent and Negative Reddit Threads Agent interact with the Reddit MCP Server
They pull brand-related Reddit discussions, classifying them as positive or negative sentiment
Results are stored in the Knowledge Graph
d) Social Media Agents
Positive Socials Agent and Negative Socials Agent interact with the Social Media Comments MCP Server
They fetch brand mentions/comments from social platforms, classifying them as positive or negative
Results are stored in the Knowledge Graph
All collected and processed results (reviews, Reddit threads, social comments, search results) are stored in the Brand Data Knowledge Graph. This forms a structured and unified data hub about the brand, creating a comprehensive intelligence repository that continuously learns and updates.
The Metrics Generator Agent consumes data from the Knowledge Graph and computes key performance indicators including:
Sentiment scores
Volume of mentions
Ratio of positive to negative signals
Engagement trends
Brand health metrics
The Bounty Generation Agent takes the computed metrics via A2A (Agent-to-Agent) communication and generates actionable bounties - specific tasks designed to improve brand performance based on the deep insights gathered from the comprehensive data analysis.
BrandHero's customer onboarding is designed to be user-friendly, blending Web2 convenience with Web3 benefits:
User Initiation: A customer begins their journey on the platform.
Google Sign-in: The user performs Google sign-in for seamless entry, eliminating complex wallet setups.
Loyalty Program Request: The user requests to join a business's loyalty program.
Member ID Assignment: The business adds the user as a member with a unique ENS subdomain ID (e.g., user.business.eth).
ENS Subdomain Minting: The business mints an ENS subdomain for the newly onboarded user.
ENS Registry Update: The subname is written into the ENS Registry, establishing the user's on-chain identity.
Contract Registration: User details are registered in the smart contract, securing their participation on the blockchain.
Once onboarded, customers can actively participate in bounties and earn rewards through a transparent, verifiable process:
Bounty Completion & Proof Submission: The user completes a bounty task and submits proof of completion.
Verification Process: The submitted proof is forwarded to the "Verification Agent" for evaluation.
Proof Verification: The Verification Agent evaluates the proof:
Unverified Proof: If verification fails, the user is prompted to resubmit or correct their submission.
Verified Proof: If successfully verified, the process continues to reward assignment.
On-Chain Reward Assignment: Upon successful verification, the system adds points and assigns rewards ON CHAIN, ensuring transparent and immutable reward distribution on the blockchain.
BrandHero's smart contract system implements a factory pattern where each business gets their own individual contract that serves as an on-chain legal agreement between the business and their loyalty program members. This creates a decentralized, transparent, and trustless loyalty program ecosystem.
Traditional loyalty programs suffer from a fundamental trust issue. All critical decisions - bounty terms, evaluation criteria, reward assignment, and program modifications - lie in the hands of a centralized entity (the business). This creates several problems:
Terms can change arbitrarily without customer consent
Reward values can be devalued at any time
Points can expire without fair warning
Evaluation criteria is opaque and potentially biased
No recourse when businesses act unfairly
Each business contract acts as a self-contained loyalty program that:
Manages all bounty, reward, prize, and member details on-chain
Creates immutable legal agreements between businesses and users
Ensures complete transparency in reward distribution
Provides cryptographic proof of all loyalty program activities
Enables trustless interactions without requiring intermediaries
Complete Business Isolation: Each business has their own contract with full autonomy
Scalable Architecture: No single contract size limits, unlimited business capacity
Gas Efficiency: Direct deployment (~5.3M gas per business, ~$8.50 cost)
Security: No cross-business data contamination, individual contract security
Flexibility: Each business controls their own rules, rewards, and member management
ENS Integration: Cross-chain ENS resolution for portable identity
NFT Vouchers: ERC721-based voucher system for verifiable rewards
Token Airdrops: Direct ERC20 token distribution capabilities
NONE: Points only (e.g., "Get 50 points for following")
WEB2_VOUCHER: Points + NFT voucher (e.g., "Get 100 points + 10% discount voucher")
TOKEN_AIRDROP: Points + ERC20 tokens (e.g., "Get 75 points + 5 COFFEE tokens")
Persistent Points: Users earn points from every bounty completion
Cross-Bounty Progression: Points accumulate across all business interactions
Long-term Engagement: Enables sustained loyalty program participation
High-value Rewards: Purchased with accumulated points
Business-defined Tiers: Customizable prize categories
Limited Availability: Max claims prevent unlimited redemptions
The system uses a unique hybrid architecture that leverages ENS on Ethereum Sepolia while contracts run on Arbitrum Sepolia:
Cross-chain Compatibility: ENS infrastructure on Ethereum, contracts on Arbitrum
Cost Efficiency: Avoid expensive cross-chain ENS operations
User Experience: Familiar ENS resolution patterns
Flexibility: Leverage existing ENS infrastructure
Users get human-readable addresses like sarah.joescoffee.eth instead of complex wallet addresses, making the experience familiar and user-friendly.
BrandHero's blockchain-based approach fundamentally transforms loyalty programs by replacing "trust me" with "verify yourself." Through smart contracts and transparent blockchain operations, we create a system where customers can independently verify every aspect of their loyalty program participation.
For Businesses:
Complete Control: Full ownership of loyalty program rules and rewards
Transparent Operations: All activities visible and auditable
Cost Efficiency: No intermediary fees or platform costs
Customer Trust: Cryptographic proof of all interactions
For Customers:
Trustless Participation: No reliance on business promises
Transparent Rewards: Clear visibility into all reward conditions
Immutable Records: Permanent proof of loyalty program participation
Cross-business Identity: ENS-based identity across multiple businesses
Factory Contract (BrandHeroFactory.sol): 0xC46B4Cd52007272218b482d4a4ffd85e2cd42125
Example Business Contract (Apple): 0xa9Db98b987CD4d343db4bB8fF9Dd03Cd37C3A17B
For comprehensive technical details, contract functions, deployment guides, frontend integration examples, and advanced features, visit our Smart Contracts Documentation.
We have built "Defendabot" an agent which constantly posts about the Brand on X using the data from the knowledge graph to continuously learn about customer engagement metrics and receive feedback on various aspects.
Go-to-market strategy (practical, measurable)
Short summary first: BrandHero sells two core outcomes to brands —
(A) Continuous reputation recovery (signal → action → measurable content)
(B) Modern, high-engagement loyalty layer (bounties → token rewards → measurable activation)
The GTM below converts those into customers, pilots, growth loops and measurable revenue.
Customer segment (who to sell to first):
Mid-market & large consumer brands in retail / D2C / FMCG / electronics / gaming
Brands that already run social campaigns and care about UGC
Prioritise verticals with frequent physical fulfilment (F&B, lifestyle, D2C) because bounties like unboxings or delivery videos are natural
Positioning:
"Turn reputation issues and low-loyalty activation into measurable growth — AI finds the problem, prescribes bounties, and issues on-chain, tradable rewards that convert attention into actions."
Primary buyer personas:
Head of Growth / Head of Community / Head of CRM
CMOs at brand/retail chains
Goals: Run pilots, iterate on verification, capture case studies, ship dashboard & analytics.
Deliverables:
Brand dashboard: reputation metrics, bounty builder, campaign performance, payout reports
AI validation improvements: video verification model, duplicate detection
Case studies from 3 pilots; marketing package
Basic SDK for integrations + web embed widget
Billing & subscription workflow; basic CSM process
Metrics to prove:
Pilot→Paid conversion ≥ 25–35%
User activation 20–30% post-signup
BrandHero is not just another loyalty app — it's a brand growth engine that blends AI-driven insights with Web3 infrastructure to solve two of the biggest challenges businesses face today: reputation decline and loyalty stagnation.
On the brand side: BrandHero continuously listens across the internet, transforms scattered sentiment into clear metrics, and prescribes actionable bounties that convert weak points into growth opportunities. Brands get measurable ROI, faster response to crises, and scalable user-generated content without heavy overhead.
On the user side: It feels like a fun Web2 loyalty experience: one-click signup, simple missions, instant rewards. Under the hood, every action is validated by AI and anchored on-chain, turning loyalty from passive points into portable, tradeable ownership.
Built with ❤️ in Arbitrum Open House IRL Hack, Bengaluru by Sam and Marshal
We literally brainstormed the ENTIRE idea during the train ride to Bengaluru, and we got down and went straight to church street to validate the idea with MSME owners and the people. They seemed to love it, and with a few sleepless nights, the idea came beautifully to life, We have successfully finished and deployed the smart contracts in arbitrum sepolia, and have built a really cool frontend to showcase the project, with ens integration fully done and privy wallet with account abstraction also fully implemented, our agent cluster works as intended, analyzing the brand from top to bottom to give THE BEST bounties for the businesses. We see huge potential in the idea as there is genuine interest among the businesses and the general public. Hence, we put our heart and soul into building the product, and will continue to do so with any funding/help we may receive!
Pre-Funding