Product Marketing Specialist

Job Overview

We are looking for a Product Marketing Specialist to help update and create essential sales collateral (such as PowerPoints, datasheets, brochures, etc.) in the beginning of the role. Once these materials are up to date, you will take ownership of all new product marketing initiatives going forward, which will evolve into more complex responsibilities. As you settle into the role, you'll transition into focusing on content creation, including white papers, blogs, and other marketing assets.

Key Responsibilities:

• Initial Phase:
• Create, update, and refine sales materials like presentations, datasheets, and brochures.
• Ensure content reflects current product features, benefits, and messaging.
• Ongoing Responsibilities:
• Own new product marketing initiatives from planning through execution.
• Maintain consistent messaging and strategy across various channels.
• Content Creation (Long-Term):
• Write and publish white papers, blogs, case studies, and other marketing content.
• Collaborate cross-functionally to gather insights and develop impactful content.

Qualifications:

• 2+ years of experience in product marketing or related fields.
• Strong writing, editing, and content creation skills.
• Proficiency in Microsoft PowerPoint, Word, and other design tools.
• Ability to manage multiple tasks and deadlines effectively.
• Experience in developing and maintaining sales collateral and marketing materials.



Preferred Skills:

• Experience in content marketing, including blogs, case studies, and white papers.
• Familiarity with marketing automation tools and analytics platforms.

Please refer to job description.