MARKETING DATA ANALYST - 3 YRS EXPERIENCE

Requirements:

● Bachelor’s degree in Data Analytics, Marketing, Business, Statistics, or a related field.

● At least 3 years experience

● Fresh graduates with strong data experience (internships, coursework, or projects) are encouraged to apply.

● Proficiency in Google Data Studio, Tableau, Power BI, Excel/Google Sheets (pivot tables, VLOOKUP, advanced formulas).

● Strong understanding of marketing performance metrics (CTR, CPC, CPM, ROAS, LTV, DAU).

● Experience in Google Analytics, Meta Ads Manager, TikTok Ads, CRM tools is a plus.

● Knowledge of SQL and data querying is a plus but not required.

● Strong attention to detail, problem-solving skills, and ability to work with large datasets.

● Experience in sportsbook, casino, or digital

Key Responsibilities:

● Data Collection & Reporting – Gather and consolidate marketing performance data from Meta, Google, TikTok, Programmatic DSPs, and CRM tools.

● Performance Dashboards & Visualization – Develop and maintain real-time dashboards and reports using Google Data Studio, Tableau, Power BI, or Excel to track CTR, CPC, ROAS, DAU, and retention rates.

● Campaign Performance Analysis – Analyze paid media, organic traffic, and CRM data to generate actionable insights that optimize marketing strategies.

● Data Accuracy & Validation – Ensure data integrity by cross-referencing sources and validating campaign performance metrics.

● A/B Testing & Experiment Tracking – Monitor and report on A/B test results for ad creatives, landing pages, and audience targeting.

● Budget & Spend Analysis – Track ad spend vs. performance efficiency, assisting in budget allocation and ROI optimization.

● Custom Reports & Insights – Provide weekly and monthly reports, identifying trends, anomalies, and optimization opportunities.

● Collaboration & Stakeholder Support – Work with Performance Marketing,

Salary Package : 35,000.00 – 45,000.00