0xcreator_ labs

Creators of paid content face two main challenges in monetization: weak bargaining power versus the big platforms and the lack of direct relationships with their audience; and no effective mechanism for distributing and syndicating their content, as reflected in the limited number of consumers they can reach and the low conversion rate. At 0xCreator Labs, we set out to provide a tool that allows creators to depict their content as "copyright NFT" (c-NFT) and define content access using multiple copies of "reading NFT" (r-NFT). We aim to create the infrastructure on which creators can sell r-NFTs to content consumers through various open channels (i.e. dApps). Readers can only access the token-gated content if they hold the correspondent rNFT. In the future, we envisage developing a content marketplace and an economic system to facilitate higher efficiency in distributing and syndicating paid content. Eventually, creators can circumvent the dominating platforms while achieving a higher level of independence and more effective monetization. 目前，付费内容的创作者主要面临两个变现难题：相对于大平台来说，议价权较弱，直接拥有的用户数据较少；除了自身流量之外，他们缺乏好的内容售卖和分发机制，可触达的用户体量和转化率都有限。因此 0xCreator Labs 决定提供这样一个工具：创作者可以将自己内容的版权铸造为 cNFT；将自己的内容的阅读权限铸造为多份 reading NFT，并通过各种开放渠道将 rNFT 售卖给读者，只有持有了 rNFT，才能看到对应内容原文。在未来，我们会开发相应的内容交易市场，通过相应的经济模型，进一步提高付费内容的分发效率。最终，创作者可以绕开大平台，发行真正属于自己的付费内容，并获得较好销量。